March 2019

Coming out of a rainy but festive February, Lakeshore enters March with many accolades to celebrate! Lakeshore Avenue has 15 that businesses are nominated for Oakland Magazine’s Best of Oakland and the East Bay! We also have new businesses on the avenue and are bustling with fun sights, products and experiences to enjoy.

Fifteen Merchants Nominated for Oakland Magazine’s Best of Oakland and East Bay

Lakeshore Ave has 15 businesses are nominated for Oakland Magazine’s Best of Oakland and the East Bay! Support Lakeshore and vote for our fabulous businesses and favorite Lakeshore shopping district HERE! Please vote by March 8!

Congratulations Arizmendi, Cat House, Heart and Dagger Saloon, Shakewell, Linjia Asian Kitchen,  Bardo Lounge & Supper Club,  Colonial Donuts , Dress Best for Less: Recycled Style,  Urban Indigo,  European Wax Center,  Maribel,  Hipline,  Namaste Yoga + Wellness , Holy Land Restaurant and Ike’s Shoe and Luggage Repair on your well deserved nominations!

Lakeshore News:

We are delighted to welcome Rico Rico Taco! Rico Rico Taco features tacos al pastor, fish tacos, and tortillas made by hand on a very large comal. Hours are 11am-9pm. Stop by for lunch or dinner at 3205 Lakeshore!

A BIG congratulations to the owners, Ricardo and Marisol Montero!

Lorenzo’s Pizza opened at 536 Lake Park Ave. It is delivery only.

Merritt Bakery is open is open at 3355 Lakeshore Ave and officially closed at 500 Lake Park Ave.

Lakeshore Events and Promotions:

March 17: Heart and Dagger is having a St. Patrick’s Day Party on March 17th! Enjoy green drinks, Irish tunes and “The Leprechaun” movie series. No cover charge!

March 14: Cathouse Bar is having a fabulous show featuring Dawn Riding and Desiree Cannon Music with guest Maniacal Micah! Come early, stay late… Cocktail attire encouraged show is 8pm-12am

Proposition Chicken is bringing their Secret Prize game is back! Every time you make a purchase at Proposition Chicken to dine in or carry out, you get a secret prize game card. Simply scratch the silver box to reveal your prize, and redeem your FREE gift anytime.

Lakeshore News:

Cathouse Bar was featured in Oakland Magazine’s featured article on “Reworking the Classics”! Betty’s Ladykiller (Cathouse’s take on a paloma) is a star!

Arizmendi will carry Vegan Pizza starting March 1! Whole vegan pizzas will be available as pre-order ONLY, with one-day advance notice. They say to expect the same great Arizmendi sourdough pizza made with The Butcher’s Son’s official vegan cheese. YUM!

Silver Moon Kids is welcoming spring already, be sure to enjoy their Easter window display! They also have great toys and clothes to welcome spring, be sure to stop by at 3233 Lakeshore!

If you did not get to enjoy the Bay-Made’s show of Bay Area printmaker and illustrator Tanner Griepentrog’s show, be sure to see it before it comes down on March 15!

Lakeshore Baptist Church is going green with 68 new solar panels installed on their roof! Thank you Lakeshore Baptist Church for being such a great community model for good stewards of the environment!

Lakeshore supports its community! This is Abebe, Lakeshore’s dedicated security guard, holding Oakland Teacher’s Strike protester’s signs while they get coffee!

Giving Back

Proposition Chicken is donating 10% of all it Monday February dine-in food sales to Guardian Training, a nonprofit martial arts gym in downtown Oakland, California. Guardian Training offers classes in boxing, Brazilian jiu jitsu, and kick boxing FREE for kids ages 10 – 18, and offers affordable, sliding-scale memberships for adults, which automatically support the youth program.

Buckingham Wine and Spirits Selling its Business

After three decades, Buckinghams is selling its amazing Wines and Spirits store 3293 Lakeshore Ave. Buckingham’s has been an anchor of Lakeshore Ave for 30 years and will be sorely missed. They are looking for serious and qualified buyers, please contact them if you are interested or know someone who is at

February Happenings

Upcoming Events:

Enjoy Valentines Day on Lakeshore!

Rainy Valentines Day? Come to Lakeshore for Valentines goodies & cheer!

There is something for everyone! Show your love through delicious Valentines Day cookies at Arizmendior donuts at Colonial Donuts or a magic bar from Proposition Chicken or all of it 🍩🍪🍩!)

Special V-Day sale with 50% off at Dress Best for Less , delightful gifts at Urban Indigo, bouquets and local makers at Bay-Made and striking fashion at Maribel.

An amazing Valentines Day special dinner at Bardo Lounge & Supper .

Make sure to also stop by at the Anti-Valentines Day party at Heart and Dagger Saloon. This is just a sample, come to Lakeshore to find even more!

February Events:

Saturday, February 9th, RORYOGRAPHY at 6:30 pm

Hipline is bringing Rory Davis (who has been called ‘the Richard Simmons of San Francisco’) to lead routines that will make you laugh and sweat equally. Rory has over ten years experience choreographing for nearly every winner of Ru Paul’s Drag Race, pop-stars like Peaches and Fischerspooner and, most recently, for the world premier of FX’s miniseries FEUD. All levels welcome, tickets are $40 ( champagne included) and open to all genders.

Wednesday, February 13, Valentines Pop-up at Bay-Made, 1 pm- 7 pm

Come visit Bay-Made’s Valentine’s Day Pop-up with Rust & Flourish! Find beautiful bouquets, plants, cards, and lots of little gifts to celebrate anyone and everyone. Come early to make sure you can snag one for yours!

Bay-Made and Rust & Flourish Pop-up

Thursday, February 14, Valentine’s Day on Lakeshore!  
So many good specials, gifts, desserts, romantic dinners and even an Anti-Valentines Day party at Heart and Dagger Saloon! 

Check back closer to Valentine’s Day for details!

February Specials

Dress Best for Less is wrapping up their “Get Fit in Style” event! They have a great selection of activewear from Lululemon, Athleta, Nike, Fabletics & more!

Customers can score gifts & free classes from our Lakeshore from Hipline, BodyROK and Bar Method Oakland. For incredible deals, go today, it ends February 2!

It is great to see collaboration with Lakeshore Merchants!

Get Fit! Dress Best for Less
The European Wax Center has the special:
For a limited time, visit the European Wax Center for one service, and get a second new service 50% off.* 
*Restrictions Apply

Lakeshore in the News:

7×7  GrandLake neighborhood guide is a marvelous write-up that includes 10 Lakeshore merchants. Check it out and be sure to visit the merchants below that they included!

Shakewell, Bay-MadeArizmendiUrban Indigo, Bardo Lounge & Supper Club, Lin Jia KitchenCanaProposition Chicken,Heart and Dagger Saloon

Bardo Lounge and Supper Club was named the “Bay Area’s Most Sophisticated New Restaurant” by SFWEEKLY

SF Weekly article on Bardo Lounge and Supper Club

Giving Back

Proposition Chicken donated 10% of all dine-in sales to Asian Pacific Islander Legal Outreach, a nonprofit legal aid organization serving the Asian, Pacific Islander and other communities in the Greater Bay Area.

Lakeshore Avenue Baptist Church made the news in the Baptist News Global article “Churches overcome attitudes, and sometimes the law, to go solar”. Lakeshore Avenue Baptist Church is going solar to be good stewards of the environment.

Lakeshore Happenings:

Arizmendi closed for a remodel in early January and re-opened with a fresh new look and is already busy and back to delicious pizza and pastry business.


Merritt Bakery has opened at 3355 Lakeshore Ave and continues to run their Lake Park location (500 Lake Park Ave).

Rico Rico Taco will be opening in mid-February at 3205 Lakeshore Ave. We are looking forward to this wonderful (and delicious) addition to Lakeshore!

Yogurt Deluxe at 2303 Lakehore Ave has closed.

January News 2019

New Year’s Celebrations

Courtesy of Urban Indigo (available in store)

Bardo’s rang in the New Year with style with a mid-Century New Year’s Eve celebration with Calvin Keys jazz Quartet.

Heart and Dagger Saloon celebrated the New Year with festive drinks, movies and a champagne toast at their NYE Bash — and they are open on New Year’s Day for a little recovery as well!

Giving Back:

Namaste is ringing in the New Year with the benefit class Warm Hearts Benefit with proceeds benefiting Camp Fire Relief through United Way of Northern California. “New Years Day is one of the most powerful days to practice, self reflect and heal. The intentions we set today will carry with us throughout the whole year. In this practice, we will begin with a deep meditation and intention setting for the new year.” This class is on  1/1/19 and taught by  Sita Devi.  

SITA DEVI, Namaste Benefit Class Teacher

Lakeshore in the News

Bardo made the news with Nicholas Boer in this month’s print edition of Diablo Magazine AND in  SF Weekly with Peter Kane putting them on the list of Top Restaurant Newcomers of 2018!

Upcoming News

Arizmendi is renovating until January 14th 2019 – we will all be craving their delicious pizza and pastries until then.

We are looking forward to the upcoming opening of Rico Rico Taco at 3205 Lakeshore! The owners, Ricardo Montero (whose family owns Tacos El Gordo) and his wife, Marisol Montero, (whose family owns Taqueria Sinaloa) are creating a delicious menu that will feature tacos al pastor, fish tacos, and tortillas made by hand on a very large comal. Members of both families will be preparing the food. We cannot wait to taste these scrumptious dishes in 2019!  P.S. The Sinaloa brick and mortar in Berkeley was recently added to the latest Michelin Guide.

As we ring in the New Year, here is a glimpse and shout out at the festive holidays on Lakeshore in December:

December Happenings 2018

December Happenings

Holidays, Events, Plaid Friday Recap and More!

Coming off of an event-filled November that included a busy Plaid Friday with a visit from Mayor Libby Schaaf, Councilmember Abel Guillén and a sunny Small Business Saturday, we are now heading into a festive December on Lakeshore!

Lakeshore’s big Plaid Friday along with Mayor Libby Schaff and Councilmember Abel Guillén’s support drew a lot of press which can be seen HERE.

Mayor Schaaf and Councilmember Abel Guillén supporting Lakeshore Plaid Friday

Mayor Libby Schaff and Councilmember Abel Guillén arrived before the crowds and were able to visit Urban Indigo, Bay-Made, Adventure Toys and Learning Center, Buckingham Wine & Spirits, Namaste Yoga and Silver Moon Kids. Mayor Schaff praised local artisans and merchants and her entire outfit was Oakland made!

Upcoming Events

Saturday, December 1, Hoodcats Calendar Launch and Tinta_art pop-up at Bay-Made, 11-4

Hoodcats calendar launch party with the Cat Man of West Oakland who is bringing along two frisky adoptable kittens from Feral Change will be at Bay-Made. Also check out Tinta_art, popping up and bringing her vibrant artwork and accessories.

Sunday, December 2, All Elements Apothecary pop-up, Bay-Made, 11-4

All Elements Apothecary will be popping up with her herbal skincare and supplements.

Saturday, December 8, Deep Sea Holiday Soiree Sponsored by Je Joue, Good Vibrations, 7:30pm-9: 30 pm

Sip complimentary cool cocktails while you enjoy beats by DJ Slum B at this sea-inspired shopping soiree. We’re celebrating Je Joue’s velvety, waterproof bullet vibe- Just launched in a deep, decadent teal hue. Plus check out the most memorable Holiday pop-up shop this season- one of a kind art sculptures created by local artist Beverley Spencer. Arrive early – the first 10 guests get a soothing bath bomb, plus any Je joue products purchase between 7:30-9:30 will include complimentary luxury gift wrapping. DJ Slum B has been a DJ in Oakland, CA for over 10+ years, she currently DJ’s for Youth Speaks (A National Youth Poetry Slam) and more. IG rus_slumbeautiful.

Friday, December 14, Horse-drawn Carriage Rides on Lakeshore Ave, 4-6 pm

The Carriage Rides rides start in front of Wells Fargo Bank, 3348 Lakeshore Ave., hosted by the Lakeshore BID.

Saturday, December 15, Holiday Carolers on Lakeshore Ave, 11 am – 2 pm.

Holiday Carolers and refreshments from various merchants on Lakeshore from 11 am – 2 pm hosted by the Lakeshore BID .

Friday, December 14, European Wax Center Holiday Celebration

Visit the European Wax Center and celebrate the holidays! There will be discounts, snacks, and great people – enjoy!

Saturday, December 15, Shimmy Pop + Shop, Hipline , 2-5 pm

Join Hipline for the Shimmy Pop + Shop and together, we’ll dance, celebrate, and shop for the holidays at the maker faire curated by the Hipline community. The maker faire will have a full house of lovely local vendors.

The Shimmy Pop portion of the event is two-hours of non-stop Shimmy Pop, led by Hipline Choreographers. Shimmy Pop 3-5 PM / Tickets $40

The Shop portion of the event consists of pop-up shops featuring local makers. Shop to 2-5 PM FREE to attend, Open to all.



Saturday, December 8, Grand Opening for Lakeshore Beauty 

Lakeshore Beauty will be offering a 20% discount for their Grand Opening!


Friday Stretch Class at Hipline, November 2nd–December 28th, 2018,  8:45 am

Join Hipline on Friday mornings at 8:45 am for this FREE stretch class! Hipliner and classical yoga teacher, Christie, will be leading a flow class focused on the feminine. Based off of classical Yoga tradition and sequencing, this class will utilize breathe, gaze, and foundation to support vitality, equanimity, and rejuvenation. Perfect for relaxation and restoration through the holidays!


Namaste Yoga held one of their our biggest benefits on Thansgiving Day when all of their studios held benefit classes for the Alameda County Food Bank.

On Giving Tuesday (and on many days) Dress Best for Less supports the East Bay Children’s Book Project collecting donated book or two in a bin in their store.

Proposition Chicken is donating 10% of all Monday dine-in food sales to Camp Reel Stories to create a path for young women and gender non-conforming youth create their own content and prepare them to enter media careers.


Oakland Holiday Campaign: Plaid Friday, Small Business Saturday, Cyber Monday, Giving Tuesday and More!

Lakeshore had a great showing for Plaid Friday and the Oakland Holiday Campaign the weekend after Thanksgiving. Many braved the Friday rain to support our local businesses and on sunny Small Business Saturday, many had recovered from their Thanksgiving meal in time to show their support for our wonderful merchants! It was not over then, there was Cyber Monday, Giving Tuesday and this was just the gateway to holiday shopping that is still going strong!

Thank you to Mayor Libby Schaff and Councilmember Abel Guillén and everyone that supported the Gateway to the Holidays Weekend and to all merchants that participated:

Urban Indigo
Dress Best for Less
Adventure Toys and Learning Center
Silver Moon Kids
Buckingham Wine & Spirits
Namaste Yoga
Hipline Dance & Fitness Studio
The Bar Method Oakland
Lin Jia Asian Kitchen
Cana Cuban Parlor and Cafe
Heart and Dagger Saloon
Gymboree Play and Music
AVC Video 

Plaid Friday drew a lot of press which can be seen HERE .

Plaid Friday was conceived from the idea of weaving the individual threads of small businesses together to create a strong fabric that celebrates the diversity and creativity of independent businesses. Plaid Friday is the relaxing and enjoyable way to shop the weekend after Thanksgiving and is designed to be a gateway to promote both local and independently owned businesses during the holidays. Conceptualized in Oakland, Plaid Friday strives to bring back the days when shopping for friends and family during the holidays was a pleasurable and leisurely activity.


A big thanks to Buckingham Wines and Spirits and The Gap for hiring an arborist who trimmed the two street trees in front of the Gap and a third in front Adventure Toys and Learning. The thinned branches mean that part of the street is now better lit at night.