December Happenings 2018

December Happenings

Holidays, Events, Plaid Friday Recap and More!

Coming off of an event-filled November that included a busy Plaid Friday with a visit from Mayor Libby Schaaf, Councilmember Abel Guillén and a sunny Small Business Saturday, we are now heading into a festive December on Lakeshore!

Lakeshore’s big Plaid Friday along with Mayor Libby Schaff and Councilmember Abel Guillén’s support drew a lot of press which can be seen HERE.

Mayor Schaaf and Councilmember Abel Guillén supporting Lakeshore Plaid Friday

Mayor Libby Schaff and Councilmember Abel Guillén arrived before the crowds and were able to visit Urban Indigo, Bay-Made, Adventure Toys and Learning Center, Buckingham Wine & Spirits, Namaste Yoga and Silver Moon Kids. Mayor Schaff praised local artisans and merchants and her entire outfit was Oakland made!

Upcoming Events

Saturday, December 1, Hoodcats Calendar Launch and Tinta_art pop-up at Bay-Made, 11-4

Hoodcats calendar launch party with the Cat Man of West Oakland who is bringing along two frisky adoptable kittens from Feral Change will be at Bay-Made. Also check out Tinta_art, popping up and bringing her vibrant artwork and accessories.

Sunday, December 2, All Elements Apothecary pop-up, Bay-Made, 11-4

All Elements Apothecary will be popping up with her herbal skincare and supplements.

Saturday, December 8, Deep Sea Holiday Soiree Sponsored by Je Joue, Good Vibrations, 7:30pm-9: 30 pm

Sip complimentary cool cocktails while you enjoy beats by DJ Slum B at this sea-inspired shopping soiree. We’re celebrating Je Joue’s velvety, waterproof bullet vibe- Just launched in a deep, decadent teal hue. Plus check out the most memorable Holiday pop-up shop this season- one of a kind art sculptures created by local artist Beverley Spencer. Arrive early – the first 10 guests get a soothing bath bomb, plus any Je joue products purchase between 7:30-9:30 will include complimentary luxury gift wrapping. DJ Slum B has been a DJ in Oakland, CA for over 10+ years, she currently DJ’s for Youth Speaks (A National Youth Poetry Slam) and more. IG rus_slumbeautiful.

Friday, December 14, Horse-drawn Carriage Rides on Lakeshore Ave, 4-6 pm

The Carriage Rides rides start in front of Wells Fargo Bank, 3348 Lakeshore Ave., hosted by the Lakeshore BID.

Saturday, December 15, Holiday Carolers on Lakeshore Ave, 11 am – 2 pm.

Holiday Carolers and refreshments from various merchants on Lakeshore from 11 am – 2 pm hosted by the Lakeshore BID .

Friday, December 14, European Wax Center Holiday Celebration

Visit the European Wax Center and celebrate the holidays! There will be discounts, snacks, and great people – enjoy!

Saturday, December 15, Shimmy Pop + Shop, Hipline , 2-5 pm

Join Hipline for the Shimmy Pop + Shop and together, we’ll dance, celebrate, and shop for the holidays at the maker faire curated by the Hipline community. The maker faire will have a full house of lovely local vendors.

The Shimmy Pop portion of the event is two-hours of non-stop Shimmy Pop, led by Hipline Choreographers. Shimmy Pop 3-5 PM / Tickets $40

The Shop portion of the event consists of pop-up shops featuring local makers. Shop to 2-5 PM FREE to attend, Open to all.



Saturday, December 8, Grand Opening for Lakeshore Beauty 

Lakeshore Beauty will be offering a 20% discount for their Grand Opening!


Friday Stretch Class at Hipline, November 2nd–December 28th, 2018,  8:45 am

Join Hipline on Friday mornings at 8:45 am for this FREE stretch class! Hipliner and classical yoga teacher, Christie, will be leading a flow class focused on the feminine. Based off of classical Yoga tradition and sequencing, this class will utilize breathe, gaze, and foundation to support vitality, equanimity, and rejuvenation. Perfect for relaxation and restoration through the holidays!


Namaste Yoga held one of their our biggest benefits on Thansgiving Day when all of their studios held benefit classes for the Alameda County Food Bank.

On Giving Tuesday (and on many days) Dress Best for Less supports the East Bay Children’s Book Project collecting donated book or two in a bin in their store.

Proposition Chicken is donating 10% of all Monday dine-in food sales to Camp Reel Stories to create a path for young women and gender non-conforming youth create their own content and prepare them to enter media careers.


Oakland Holiday Campaign: Plaid Friday, Small Business Saturday, Cyber Monday, Giving Tuesday and More!

Lakeshore had a great showing for Plaid Friday and the Oakland Holiday Campaign the weekend after Thanksgiving. Many braved the Friday rain to support our local businesses and on sunny Small Business Saturday, many had recovered from their Thanksgiving meal in time to show their support for our wonderful merchants! It was not over then, there was Cyber Monday, Giving Tuesday and this was just the gateway to holiday shopping that is still going strong!

Thank you to Mayor Libby Schaff and Councilmember Abel Guillén and everyone that supported the Gateway to the Holidays Weekend and to all merchants that participated:

Urban Indigo
Dress Best for Less
Adventure Toys and Learning Center
Silver Moon Kids
Buckingham Wine & Spirits
Namaste Yoga
Hipline Dance & Fitness Studio
The Bar Method Oakland
Lin Jia Asian Kitchen
Cana Cuban Parlor and Cafe
Heart and Dagger Saloon
Gymboree Play and Music
AVC Video 

Plaid Friday drew a lot of press which can be seen HERE .

Plaid Friday was conceived from the idea of weaving the individual threads of small businesses together to create a strong fabric that celebrates the diversity and creativity of independent businesses. Plaid Friday is the relaxing and enjoyable way to shop the weekend after Thanksgiving and is designed to be a gateway to promote both local and independently owned businesses during the holidays. Conceptualized in Oakland, Plaid Friday strives to bring back the days when shopping for friends and family during the holidays was a pleasurable and leisurely activity.


A big thanks to Buckingham Wines and Spirits and The Gap for hiring an arborist who trimmed the two street trees in front of the Gap and a third in front Adventure Toys and Learning. The thinned branches mean that part of the street is now better lit at night.